Which term describes the actual product plus after-sale services such as warranty and delivery?

Which term describes the actual product plus after-sale services such as warranty and delivery?

• A. Core product
• B. Augmented product
• C. Potential product
• D. Expected product

Answer: (B)

Product layering in marketing shows how value is built around a basic need. The actual product is the tangible item with its design and features. When you add after-sale services like warranty, delivery, installation, and ongoing support, you move into the augmented product. These extra services extend value beyond the physical product and can differentiate the offering by reducing risk and increasing convenience for the customer. The others describe different levels (core benefit, future possibilities, or what’s expected as standard), but the combination of the product itself plus these after-sale services fits the augmented product.

Product layering in marketing shows how value is built around a basic need. The actual product is the tangible item with its design and features. When you add after-sale services like warranty, delivery, installation, and ongoing support, you move into the augmented product. These extra services extend value beyond the physical product and can differentiate the offering by reducing risk and increasing convenience for the customer. The others describe different levels (core benefit, future possibilities, or what’s expected as standard), but the combination of the product itself plus these after-sale services fits the augmented product.